Abstract: The article examines the concept of working capital and turnover funds in the economic activity of an enterprise. The main approaches to their definition and the differences between them are described. The composition of current assets in the balance sheet and the specifics of accounting for inventories in accordance with modern standards are addressed. The influence of current assets on the production process and their role in ensuring the continuity of the enterprise's activities are characterized.

Abstract: The article discusses the strategic and tactical approaches to enterprise working capital management. It analyzes the target objective of ensuring a sufficient volume and structure of current assets to maintain liquidity and operational efficiency. Risks associated with insufficient and excessive asset levels are described, and measures to mitigate them are proposed. Attention is given to cash management, accounts receivable, and inventory control for optimizing the company's current operations.

Abstract: In the context of digital transformation, managing operational risks has become a critical element of strategic management for enterprises. This article explores the main approaches and strategies for managing operational risks in the context of digital technology implementation, including artificial intelligence, cloud computing, the Internet of Things, and blockchain. Special attention is given to the integration of these technologies to enhance business resilience, flexibility, and minimize potential threats. The article examines case studies of major Russian companies such as Sberbank, Gazprom Neft, MegaFon, and Norilsk Nickel, demonstrating successful application of these strategies to increase operational resilience and competitiveness. The importance of a comprehensive risk management approach, including data analysis, cybersecurity, and change management, is emphasized. The impact of digital transformation on staff training and skill development, which plays a key role in the successful implementation of management strategies, is also explored. The conclusion offers recommendations for integrating and adapting digital technologies to improve control and minimize risks in the face of modern challenges and market volatility. This study highlights the need for enterprises to implement innovative approaches and adapt their strategies to achieve sustainable growth and competitive advantage.

Abstract: The article explores corporate financial strategies and their impact on the sustainable development of large industrial enterprises. It analyzes capital management, liquidity, and financial risk strategies, as well as investment strategies aimed at minimizing risks and maximizing long-term profit. The importance of financial planning and adapting strategies to changing market conditions is emphasized as essential for achieving business sustainability and long-term growth.

Abstract: The article explores innovative approaches to marketing and business process management in the digital technology era. It examines the use of artificial intelligence, automation, and data analysis to enhance the efficiency of marketing strategies and optimize internal processes. The study highlights methods of personalization, targeted marketing, and omnichannel strategies. It also analyzes the role of digital platforms and automated systems in managing projects and production cycles to ensure business flexibility and competitiveness.

Abstract: The article explores economic and behavioral aspects of personnel management in the context of applied economics. It examines material incentive methods that impact employee motivation and satisfaction, and analyzes the role of behavioral factors such as engagement and organizational culture. Significant attention is paid to work-life balance as a factor for enhancing productivity and employee retention. The influence of corporate culture and professional development on motivation and employee loyalty is also studied. The article offers comprehensive approaches to creating a balanced and effective personnel management system that boosts productivity and reduces staff turnover.

Abstract: The article explores the impact of macroeconomic factors on investment project management, including interest rates, inflation, economic policy, and exchange rates. It discusses the key risks faced by enterprises in a changing economic environment, as well as methods for mitigating these risks. The paper emphasizes the importance of adaptive strategies, including flexible financing management, inflation and currency hedging, and the use of analytical systems for monitoring and forecasting. The influence of political instability on international projects is also analyzed, and solutions for minimizing its impact are proposed. The article highlights the need for a comprehensive approach to ensure the sustainability and growth of investment projects in an unstable macroeconomic environment.

Abstract: The article examines the impact of corporate social responsibility (CSR) on the competitiveness of companies. It discusses key aspects of CSR, such as community support, environmental programs, and human capital development, as well as their effects on the image and financial results of enterprises. Data is presented on how companies like Coca-Cola, Unilever, Tesla, and Microsoft have increased their market share and reduced reputational risks after implementing CSR programs. The analysis also highlights how social initiatives contribute to increasing customer loyalty, reducing costs, and improving access to capital. The article emphasizes that CSR is becoming an essential strategy for achieving sustainable growth and enhancing profitability, enabling companies to strengthen their market positions and foster social and environmental development.